Product Variation Development
There is power in variations. Pairing a higher performing ASIN with a similar but lower performing ASIN can help overall ranking and sales.
The Challenge
Prior to their partnership with GO, a HPC brand was selling their single pack and 3 pack ASINs on separate product detail pages. The 3 pack was not selling as well as the single pack nor was it achieving the same organic rank success.
Our Solution
In an effort to improve the 3 pack ASIN’s performance, GO decided to variate the single pack and the 3 pack under one product detail page. We were confident that the success of the single pack would positively affect the 3 pack’s performance and ultimately lead to greater overall profit for the brand.
Results
+52,274
organic rank spots for the 3 pack
+$2,560
PCOGs increase for the 3 pack
While the single pack’s organic rank dropped 249 spots, the 3 pack’s rank increase more than made up for it.
While the single pack’s PCOGs decreased by $440, the 3 pack’s PCOGs increase more than made up for it.